Academy Town House Hotel, Holborn, London

Set Menu:

  • Location: Academy Town House Hotel, 21 Gower Street, Bloomsbury, London, WC1E 6HG (nearest tube stations are Goodge Street and Tottenham Court Road)
  • Date of Visit: Sunday 2nd April
  • Time of Table: 2pm
  • Deal Bought From: Groupon
  • Deal Price: £25 for Two
  • Dinner Companion: Twin sister, Jess

Getting More for your Money?

This afternoon tea deal includes:

  • Selection of sandwiches
  • Scones with jam and cream
  • Selection of cakes
  • Unlimited tea
  • Glass of Prosecco each

What we drank…

  • English Breakfast tea
  • Glass of Prosecco each

What did we think?

When spring is attempting to make itself known, with peeks of sunshine and a glimmer of warmer weather, it appears to me to be the ideal time for a civilised afternoon tea. When my sister and I spotted an offer on Groupon for an afternoon tea with a glass of Prosecco for two people, for a mere £25 all in, we just had to snap it up; especially as the location was a simple 10 minute walk from Tottenham Court Road tube station, so really central and convenient location too.

When we stumbled across the Academy Town House Hotel, it wasn’t at all what we had envisioned. It was a terraced building, with a stone pillar framed doorway, leading to a small and classically decorated reception area. A brown leather sofa snuggled by a bay window while pale peach walls detracted from a busy patterned carpet. Glancing down the hall, it was clear to see the building was a traditional London townhouse, complete with poky narrow stairwells, lots of floors to navigate, and the slight dizzy feeling of being in a rabbit warren. It reminded me of Mary Poppins for some reason, feeling traditional and old school elegant.

Announcing ourselves at reception, we were shown downstairs into a basement restaurant after a short wait. It was a bit disappointing to be shoved in the deepest, darkest part of the hotel on such a beautiful day, especially as the décor was really nothing special. A brown, white and red colour theme did its best not to look worn, faded and tired as a TV blurted in the background playing, granted, some very decent tunes. As the only ones in the restaurant, we got our pick of the tables, so we picked one for two people that was near to a curtained window as possible in an attempt to catch some rays. The table was dressed very simply with a white linen tablecloth and a white dish of white and brown sugar lumps.

Our afternoon tea experience started with the waiter bringing over our starting glass of chilled Prosecco – light, bubbly and refreshing in every sip. He also poured us some iced tap water too from a jug he then left on the table – unusual for an afternoon tea but nice to have as we were pretty thirsty. Weirdly, we had no choice of tea whatsoever. Our waiter simply said did we want English Breakfast tea, without mentioning any alternatives or even if there were any. We both like English Breakfast – and I probably would have chosen that anyway – so it wasn’t a problem, but I know Jess is sometimes more adventurous in her tea tastes, and she will occasionally opt for a fruit or green tea instead. When the tea arrived at the table, it was in a large, plain white teapot, with matching plain white teacups sitting in their partnering saucers. The teapot was a very good size and we easily got three cups of tea each from it before the waiter refilled it for us.

The afternoon tea itself was brought on a standard tiered set-up, with sandwiches fanning out across the largest bottom plate; one plain and one fruit scone each stacked up neatly on the middle plate, while the top plate housed an array of miniature desserts in bite-sized morsels. We started at the bottom with the finger sandwiches, naturally crustless and featuring an array of, slightly dry, white and brown bread. We munched on cheddar paired with tomato, salmon spread with cream cheese, ham layered over mustard, and a new personal favourite, the egg mayonnaise. We were allowed one finger of each flavour. The sandwiches were very basic and bog standard, a tad dry and nothing to write home about.

The scone layer was next. The scones were still warm which was a very pleasant surprise, and there was a plain scone and then a sultana studded fruit scone each as well. Two scones each is always a bonus, and I was also pleased that we got variety in the type of scone and that the scones were full sized. Mini scones are just sheer disappointing in my opinion. It was also so refreshing to get jam and clotted cream dishes that contained enough of each condiment to actually complete your scones. Dressing your scones can be a battle with thin layers and patchy coverage as you are hardly ever given enough toppings. We luckily didn’t have this problem here, so we could top our scones perfectly. The jam was strawberry, so very classic there, and the clotted cream was lovely – very silky and smooth with the rustic top too. The scones were probably my favourite bit of the whole tea. They weren’t the best scones I’ve ever had or anything, but it was tasty.

Last up came our cake layer. We had a selection of absolutely tiny mouthfuls, and since they were all different items, we had to try and cut them in half so we could each try each one. It would have been more useful to have two of each mini cake, or larger cakes that could be more easily divided. The cakes themselves however were really lovely. I chowed down on a chocolate macaroon while Jess ate the raspberry one. Mine was gooey and dense like a brownie in a crunchy yet chewy meringue shell, whilst Jess’s had an interesting layer of jam hidden within. One was a mini custard tart topped with a jewelled segment of peach, whilst another mini portion had a eggy set custard in the middle, bookended by a slightly soggy bottom cake layer and an icing drizzled finish on top, the custard itself home to a few stray sultanas.  A hexagon shaped mini layer cake had a chocolate orange vibe going on with its flavourings, which was very tasty, however out favourite munchie was covered in cocoa powder, and turned out to be a chocolate and hazelnut concoction featuring cake yet also decadent chocolate mousse and crispy nut like sections too. It tasted a bit like a cakey Ferrero Rocher and really hit our spot.

One thing I really did not like about the afternoon tea however was how a service charge was thrust upon us. As we were finishing our treats, the waiter arrived at our table with an envelope on a small silver dish, which he left on our table. As we opened it, we were shocked to see a note about how much service charge we owed. At the end of the day, the hotel composed the deal that was to go on Groupon and we paid our due for it, so to slyly add a charge in that manner felt wrong. Ironically, we most likely would have left a tip on our own accord as the waiter was a nice chap, however the manner of presenting the service charge in this staged way really grinded my gears and I felt it was rude to be honest.

At the end of the day, I would say that this was an average afternoon tea. It was nothing special, however the price point of £25 for two people made it a cheap afternoon treat that we could enjoy together while having a natter and a catch up. The food wasn’t top notch or anything, but it was edible with a few hidden gems among the sad looking finger sandwiches. The décor of the location needs a serious spruce up, as the basement restaurant looks fusty and old fashioned, however the bubbles of the glass of Prosecco was a nice added extra. It was a good deal, however I think to achieve the price you are compromising on the scenery and dazzle of the location.

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